- While there is a misconception that still exists that ARMY is made up primarily of fans from Asian countries, the data shows that ARMYs hail from more than 100 countries and territories around the world.
- The countries highlighted in the results above represent top 10 countries in which ARMY respondents came from.
- The data is not fully representative of the global distribution of ARMY. For instance, we know that there is a large number of Korean-ARMYs (as BTS is from South Korea), but Korean respondents only made up less than 4% of the data. We attribute this to the fact that our online platform only reaches so far, and reaching every single fan is a challenging (and nearly impossible) task, so there are likely many fans who never saw our survey. We hope to increase each country’s respondents in future surveys, and ask for all of ARMY's help in spreading the word about future surveys to as many people as possible.
- As you can see from the data above, ARMYs from different era since BTS's debut participated in the census survey.
- While the 18-and-younger demographic makes up just over 50% of our respondents, the overall data reinforces the fact that ARMY is indeed diverse in age. They range from young people to those above 60 years old (602 respondents).
- As mentioned in our initial reflections, it is no surprise that females made up a majority of ARMY respondents, and our findings are in line with our expectations and initial hypothesis.
- Some may read the 45,000 number of male fans as insignificant. However, 11.3% is indeed a significant percentage of male fans--- especially considering there is a misconception that males do not consider themselves ARMY.
- We were also glad that nearly 3,000 non-binary ARMYs were also able to be represented in this survey.
- We often hear that being a fan of BTS is a sign of immaturity, but we are proud that our findings showcased the thousands of ARMY who are parents themselves. We often hear about the ARMY moms and ARMY dads that exist within the fandom, and in our survey, a little over 21,000 of these ARMY parents were identified.
- With more than half of our respondents being less than 18 years old, it is no surprise that the majority of the participants answered that they were currently in high school or a grade level below high school.
- But it is important to point out that the remaining data highlighted that just over 1 out of 5 ARMYs has some form of college degree (89,735 respondents). *Note: This was a correction that was made after the data was released, as the original graphic incorrectly showcased "1 out of 10" instead of "1 out of 5".
- After the survey question about race, asking about ARMY's education level was the next most difficult to categorize.
- We acknowledge that some of these categories vary or may be called categorized in different ways in other countries. ARMYs were asked to answer this question and select the option that is most similar to the education level they classify as.
- Based on feedback, we aim to provide better and more in-depth descriptions of each category in the future ARMY Census to help every respondent select the best option and avoid any confusion.
- During this unique climate amidst the pandemic, it was important to us that we acknowledge those who were unemployed as a result of COVID-19.
- Because the younger-than-18 demographic represented just over half of our respondents, it is not surprising that a majority answered that they were unemployed or a student.
- To further improve this categorization, future ARMY Census surveys will break this category down even further.
- This data above represents the top 10 industries that ARMYs work in. This does not include those who said they are currently unemployed or are students.
- What we hope to convey, especially to the general public, is that ARMY is made of everyday people with diverse career fields and from different industries. They may even be your neighbor or coworker.
- We know that many ARMYs have found ways to take their skills in the real world and implement them into their everyday activities as a part of the fandom.
- Based on feedback, responses, and industry resource guides that continue to be updated, we aim to further improve the categorization listings for future ARMY Census surveys.
- We would like to thank the many essential workers in the fandom who have worked hard to ensure the safety and protection of those around the world during the COVID-19 pandemic.
- While this ARMY Census survey was primarily disseminated through Twitter, respondents were asked to select all of the different types of social media platforms they use. Displayed are the top five results.
